Demonstrating product value to customers from NSK

Honda 

I hope that this new product will help draw more attention to bioplastic as an environmentally friendly material. Since it was my first product development project, I'm excited to tell everyone about it in this way, and I guess I also feel a responsibility to keep pushing forward (laughs). Although eco-friendly materials can also mean higher costs, going forward I want to help develop products that can reduce both environmental impact and costs. I will continue working with the needs of our customers in mind.

Aihara

I had previously been involved in developing biodegradable plastics that can be used in bearings. When left in the ground, biodegradable plastic decomposes and returns to nature. Unfortunately however, our prior product developments did not translate into sales. I want to promote widespread adoption of this product by communicating to our customers that the benefits of this new product are worth the cost. There are always reasons for the way things turn out, so I would like to carefully review our past and present projects and find ways that NSK can expand its initiatives in this area.